9 Reliable Ways to Get Leads as a Moving Company
But why should you focus on internet marketing?
Even today, most movers rely on referrals. The traditional approach is alive and compelling. But if you want to stand out and grow your business faster, focusing on internet marketing is crucial.
Advertising online is a great way to reach qualified prospects and get more customers. Eventually, this will help in getting high-paying jobs and bring more revenue! Sleeping on the power of the Internet is a stupid thing to do, considering its impact.
9 reliable ways to get leads as a moving company!
1. Invest in a website
We highly recommend you invest in a moving company website if you haven’t already. Just like a store or office, a website is like an online storefront. If you want your potential leads to know about your moving services and get in touch with you, having a functional website is essential.
There are plenty of ways to get leads for moving companies, but a professional website can get the job done efficiently and quickly. Invest in good website design and focus on local leads.
An excellent website is essential for a solid online presence and to get ahead of your competitors. Make sure your website is better than theirs and you rank higher in search results. Anybody looking for moving services would look for these two factors.
Ideally, your website should have a clear design with all the necessary information. Ensure that it is easy for potential leads to navigate your site and get in touch with you.
2. Pay-per-click and Search Engine Marketing
Various studies have proven that more than 85% of people use the Internet to find local moving service providers. If you don’t use PPC and SEM, you leave the ground for your competitors to conquer and make huge money.
If you are on a budget, we recommend you invest in PPC since you will be liable to pay only for the clicks on your ad. By targeting specific keywords, we have to land higher in search results so that our audience sees our ad. Using PPC advertising; we don’t have to wait for the results since we can see immediate results. It is a cost-effective method but requires some sort of expertise.
3. Make the most out of content marketing.
Consider this: someone comes across your content while scrolling on social media. They will choose you over others if they are inspired or motivated by your content. Don’t we all love quality content?
When you publish informational content, you establish yourself as an expert. To do so, make a content strategy and post blogs, YouTube videos, articles, and ebooks. Reach your target audience through downloadable guides and other educational content.
A strategy is essential in this scenario since content marketing requires experience and knowledge. Curate content related to your service and target specific keywords.
4. Elevate your social media accounts!
The power of social media is untapped in advertising for moving companies. Let us tell you why!
Social media platforms are booming; we spend more time on such apps than ever. By engaging with our target audience and posting interactive content, we make space for a two-way conversation. This helps in creating awareness about our services. Whenever someone interacts with our content on social media, they will see it in their news feeds. It will also appear in the news feeds of people who follow them, expanding our brand awareness.
Try these things and see how your audience responds:
- Post pictures of your team working
- Highlight reviews
- Show videos of finished projects
- Critical moments of how you work, precautions, and procedures
5. Search engine optimization (SEO)
There needs to be more than just a website. You have to ensure that it appears in the search results, i.e., we want people to see our website when they are searching for moving services.
Incorporate keywords into your website so that Google can understand your page and index it. Creating content related to our services also helps websites gain traffic from search engines. SEO effectively increases brand awareness and reaches more people through the Internet.
Moving company marketing through SEO can get us qualified leads, i.e., people who need our services. Along with SEO, make your profile on Google My Business and fill out all the necessary details, such as your location, contact information, and opening hours of your business. Your company might appear in their search results whenever people search for movers! This method works exceptionally well to get local leads.
If SEO is not your thing, hiring someone with sufficient experience in this field is best. SEO requires experience and expertise; small SEO mistakes can negatively impact our business.
6. Build strategic alliances
7. Retarget your ads!
8. Don't forget LinkedIn!
Talking about your moving services and posting informational content on LinkedIn can get you commercial leads. Establish yourself as an expert in this field and generate local leads. Reach out to businesses that you think might need your services.
Most moving companies do not use LinkedIn, which puts you at an advantage. It is a great place to partner with similar businesses that can help you get referrals and leads. As we talked about strategic alliances, you can find companies perfect for an association.
9. What is your Unique Selling Point?
Many moving companies are out there; why will a customer choose yours? Ask yourself this question and develop your unique selling point (or USP). It will be anything like your experience, the services you offer, your reputation, your workmanship, the guarantees and follow-ups you provide, and your competitive prices.
Anything that can set you apart from your competitors will put you on a pedestal. Figure out your USP, enhance it, and use it in your advertising tactics. Use your USP as an attractive feature of your moving services.
Ready to try these moving company marketing ideas?
Now that you know about these marketing ideas, it’s time to try them out. Pick one and work on it before jumping to the next strategy. These require consistent efforts and will take some time to show results. If you need assistance, hiring professionals to assist you with moving your company’s digital marketing or advertising is preferable.
In a moving company, reviews are crucial. People who love your services will refer you to their friends and family. Politely ask for testimonials and post them on your social media accounts and website. Potential customers need credible service providers. Focus on building an excellent reputation to get leads and grow the business.
According to statistics, everyone will require moving services at least once. You should provide excellent services and advertise your services to get more leads. So, what are you waiting for?
